The Opportunity

Platforms are horizontal networks that connect buyers and sellers, speakers and listeners, creators and consumers, to one another, bypassing traditional gatekeepers.

The internet hosts many successful platforms such as Alibabs, Twitter, Facebook, YouTube, Etsy, eBay, Airbnb and Amazon. There are also niche online marketplaces like Bonanza and Fruugo and Hollar, fashion-focused marketplaces such as Zalando and Fullbeauty, bargain-focused marketplaces such as Tophatter and Tanga… and the list goes on.

Building off the knowledge base and success of their multi-million-dollar e-commerce website LiftKits4Less.com, that targets the aftermarket automotive parts for Jeep, Truck and SUV vehicles, The 4Less Group, Inc. (The4LessGroup.com) has now launched the beta version of the world's first automotive parts only multi-seller platform under the URL AutoParts4Less.com.

Today, four of the world’s five most-valuable companies are platform businesses. In almost every industry, platforms are starting to emerge, and when a platform enters a traditional product market, the platform virtually always wins. AutoParts4Less.com seeks to unify the fragmented very large automotive parts industry.

The global automotive aftermarket industry, estimated to be worth $722.8 billion last year, has experienced an even greater explosion of sales this year. COVID-19 fears still prevail throughout the world, so today’s consumers are including purchasing new or replacement auto parts as a priority, realizing that regular maintenance and parts replacements are vital to keeping their older vehicles operating and lasting. This has led to a 16% increase in U.S. auto parts sales since last year, totaling $40.7 billion.

The new platform AutoParts4Less.com will be strongly positioned to capitalize on these fronts 1) the paradigm shift of acceptance of shopping for automotive parts online. 2) the vast population of owners of cars, trucks, RVs, motorcycles, boats, or other vehicles seeking a simplified, convenient “one stop shop” for all of their automotive parts needs. And 3) product based platforms are wildly successful for the simple fact sellers compete to win the “buy box” based on price, ship times, return polices etc all of which ultimately drives massive value to the consumer.